Email has traditionally been “dumb” a single message went to a recipient, and had no way to be customized based on which device or client they were using. If you wanted to send a message about your new App, and it was opened on an iPhone the message had to be the same as the Android version. Recognant solves this with device and client specific targeting that allows for hundreds of combinations. Reducing the friction of your messaging, and allowing for a message that feels personal.

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